Earnscliffe Services
The Earnscliffe Way
Earnscliffe is a strategically integrated firm that brings together senior leaders to leverage the right relationships and offer the right combination of activities on our clients' most important issues.Successful design strategy is built on four pillars – government relations, public policy analysis, public-opinion research and strategic communications. At the Earnscliffe Strategy Group we create a strong foundation for you by bringing together these perspectives to your issues and opportunities. Where needed, we integrate these perspectives into an effective campaign. We offer the following national services through our offices:
Government Relations
Intelligence on government policy and legislative agendas at the international, national, provincial and municipal level
Identification of alignment opportunities between clients' objectives and government priorities, initiatives and legislative process
Insights into cabinet, caucus and standing committee processes and reviews and their roles in effective political, policy and regulatory strategies
Policy Analysis and Assessment
Building trust-based relationships with decision makers
Positioning clients as thought leaders
Development of government and Parliamentary submissions
Design core narratives for client issues that navigate political, bureaucratic and private-sector dynamics
Road mapping stakeholders and engagement plans to help clients approach government at all levels
Coalition building for businesses and associations seeking to engage with government
Managing advocacy campaigns to further government relations objectives
Utilizing our deep understanding of the dynamics of Parliament and legislatures to ensure client issues and goals are understood
Delivering government relations audits and reviews
Research
Qualitative Opinion ResearchSpecialists in designing and fielding qualitative instruments to inform government relations and strategic communications projects, including:
Reputation and image audits
Brand testing
Probing transactional relationships
Assessing the policy environment and rating options
Testing positioning, master narrative and messaging
Testing communications materials including advertising
Testing the effectiveness of government relations activity
Testing procurement issues and client/customer relations
Elite surveys and one-on-one interview projects with decision makers and thought leaders in government, business and society
Focus groups, targeted to "involved Canadians", a proprietary public opinion segmentation of politically and socially engaged citizens
Site-specific community studies
Monitoring and analysis of public policy development and options
Ongoing analysis and reporting of emerging public policy, political and business trends
Analysis of viable policy options for clients in the current political context
Road testing client options and policy positions among experts and stakeholders
Strategic Communications
BrandingBrand creation and design
Core narrative development
Brand repositioning
Ongoing brand stewardship
Strategic blueprinting
Campaign design
Key messaging
Message positioning
Communications documents and collaterals, such as talking points, backgrounders, policy briefs and submissions
Narrative management
Advocacy campaign design and management
Coalition building
Advertising strategic briefs
Internal and external communications positioning
Social media and Web 2.0 strategies
Media monitoring
Proactive and reactive messaging development
Media releases and backgrounders
News conferences
Media relations
Management and execution of product or policy launches
War room operations
Web 2.0 and social media content
Earned media
Paid media
Stakeholder management and communications
Internal communication messaging development
Advocacy material design and development
Real time message and media management
Principles of media interaction
Verbal and non-verbal communication coaching
Interview control techniques
Interview preparation
Role playing and mock interviews, and performance evaluation
Replicating real-life interview scenarios
Case study modules
Customized speeches tailored to the individual and company
Building speeches from strategic narratives
Capturing the voice of the individual
Rapid turnaround
Award-winning writers
Collaborative and iterative development
Speeches for a specific event, or multiple-speech strategic cycles/campaigns
Delivery coaching